Privacy Policy

Effective Date: June 1, 2025

Bernhardt Riley, PLLC (“Bernhardt Riley,” “we,” “us,” or “our”) is committed to protecting your privacy and ensuring transparency about how we collect, use, and share information when you interact with our website, forms, and related services. This Privacy Policy applies to www.BRFlorida.com and any related online intake, contact, or communication tools we use in connection with our marketing, lead nurturing, and client communication efforts.

1. Information We Collect

We may collect the following types of information:

a. Information You Provide

• Contact details (name, email address, phone number)
• Case-related or inquiry information you submit through forms, calls, or chats
• Communications and support inquiries
• Billing or payment-related information (if applicable)

b. Automatically Collected Data

When you visit our website or use our online forms, we may automatically collect:

• IP address and browser type
• Device information
• Website usage patterns via cookies and tracking tools (for example, pages visited, time on site, referring URLs)

c. Call and Communication Data (Including AI-Assisted Calls)

• Call recordings and/or transcripts
• Call metadata (for example, duration, time, phone number dialed or received)
• Interactions with our call handling systems, which may include AI-powered agents used to assist with intake, scheduling, or follow-up communications

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and evaluate potential representation
• To provide, manage, and improve our legal services and client communications
• To operate and improve our website, contact forms, and communication systems
• To communicate with you regarding appointments, reminders, updates, and service-related messages
• To send marketing or promotional messages where you have given appropriate consent
• To comply with legal and regulatory obligations
• To improve the effectiveness of our intake and follow-up processes, including the use of anonymized or aggregated data to refine AI or automated tools we use

3. How We Share Your Information

We do not sell your personal information.

We may share your information with:

• Service providers and subcontractors who assist with hosting, analytics, CRM, communication platforms (including AI and calling tools), and technical support
• Third-party communication platforms that help us place or receive calls, send texts, or manage intake, subject to their contractual and legal obligations
• Legal authorities or regulators when required by law, court order, or subpoena
• Business partners or vendors under appropriate confidentiality obligations when necessary to provide integrated services or support our operations

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to:

• Analyze website traffic and user behavior
• Remember user preferences and improve user experience
• Support marketing and advertising efforts (including via third-party platforms)

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect site functionality.

5. AI and Automated Calling / Messaging Disclosure

We may use AI-assisted systems and automated tools to help manage calls, messages, and lead follow-up. All such communications:

• Are intended to comply with the Telephone Consumer Protection Act (TCPA), FCC rules, and other applicable laws and regulations
• Are only sent or placed with appropriate consent, where required
• May be recorded and/or analyzed for quality assurance, training, compliance, and process improvement

You may opt out of marketing or automated communications at any time by replying “STOP” to a text message or by contacting us directly using the contact information in this Policy.

6. Data Retention

We retain personal, communication, and call data only as long as necessary for the purposes described in this Privacy Policy, or as required by applicable law, ethical rules, and our professional obligations as a law firm.

7. Your Privacy Rights

Depending on your jurisdiction, you may have rights that can include:

• The right to access the personal data we hold about you
• The right to request corrections or updates to your information
• The right to request deletion of certain data, subject to legal and ethical retention obligations
• The right to withdraw consent to marketing or certain types of processing
• The right to request a copy of your data in a portable format, where applicable

To exercise these rights, please contact us using the details in the “Contact Us” section below. We may need to verify your identity before fulfilling your request.

8. Security

We implement reasonable technical, administrative, and physical safeguards designed to protect your information against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our website and communications may contain links to third-party websites or services. We are not responsible for the content, security, or privacy practices of those third-party sites. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Privacy Policy

We may update or revise this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The “Effective Date” at the top of this Policy indicates the date of the latest revision. Your continued use of our website or services after any changes are posted signifies your acceptance of the updated Privacy Policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your information, please contact us:

Bernhardt Riley, PLLC
2706 US-19 ALT N., Suite 213
Palm Harbor, FL 34683
Phone: (727) 275-9575
Email: info@BRFlorida.com
Website: www.BRFlorida.com